If your revenue feels off, something is broken.

I turn your revenue blockers into compounding growth

Marketing
Sales
Retention
low clicks
low email open rates
Sharper ad creative
Subject line testing
stalled pipeline
long sales cycles
Stronger offer framing
Tighter qualification
high churn
no upsell purchases
Proactive check-ins
Timed upgrade sequences
$$$$$$$$$$$$$$$$$

Revenue flows freely

Where Funnels Break

I find the leaks in your revenue pipe.

Do you know where yours are?

Stage 1 — Acquisition

Cold → Leads

Breaks when
  • You're getting traffic, but it's the wrong people
  • Ads look decent, but results are inconsistent
  • You can't tell what messaging actually works
What I fix

Targeting, positioning, messaging, creative

Stage 2 — Conversion

Leads → Sales

Breaks when
  • Leads come in, then nothing happens
  • Follow-ups drag, deals stall, revenue feels unpredictable
  • Sales feels inconsistent or overly manual
What I fix

Funnel, offer, sales process

Stage 3 — Retention

Sales → Growth

Breaks when
  • Customers drop off faster than expected
  • Growth depends on constant new leads
  • Expansion and upsell don't happen naturally
What I fix

Product experience, lifecycle, expansion

Don't guess. Fix patterns.

Josh

I grew up working with my hands before I ever worked with a spreadsheet. That background taught me something most consultants never learn: how to look at a problem without assuming I already know what it is.

I've spent a decade watching smart people fix the wrong things confidently, and other consultants get paid to make it worse. The sales team gets blamed when the messaging is broken. The marketing budget gets cut when the ICP is wrong. The product gets rebuilt when the funnel just needs to be honest about what it's promising.

I don't guess.

I look and listen until I see and hear.

I tell you what I find, whether it's what you expected or not.

That's the only way I know how to work.

Proven Impact

I open revenue streams.

1 ExitAcquired

Recruiterbox → Trakstar

First US hire. Hit quota in 60 days, stayed top closer for four years. Closed MIT, Cisco, and the FAA. Helped scale the company to acquisition — then stayed through the transition.

$0M+ARR Added

Revealbot

Rebuilt messaging, pricing, and funnel. Took revenue from negative YoY growth to +58%. $2M to $3M+ ARR.

$0M+Pipeline Added

Pro/Green Synthetic Turf

Went on-site, worked alongside crews, rebuilt creative and sales approach from the ground up.

0dTurnaround

Madgicx

Deployed HubSpot, rebuilt customer success processes, improved retention metrics in 90 days.

"If Josh brings an idea to the table, you should listen to it. If he is telling you about it, it's because he has already considered nearly every angle and believes it will bring value to your work or the future of the organization."

Casey Schilling

Sales @ HubSpot

Kill the SaaS Tax

I turn your software bills into investments.

Most businesses are paying $1,500–$5,000/month in SaaS subscriptions for tools that could be replaced with a custom, AI-powered in-house system — built once, owned forever, and tailored exactly to how you work.

ToolMonthlyCustom
CRM (HubSpot Pro)$890/mo
Email automation$299/mo
Proposal / e-sign tool$149/mo
Reporting dashboard$199/mo
Chatbot / live chat$120/mo
Scheduling software$59/mo
Total monthly SaaS spend$1,716/moone-time

The same stack, built in-house with AI — owned forever. Stop renting software. Own it instead.

See what you can cut

You own it outright

No per-seat fees, no price hikes, no vendor lock-in — ever.

Built for your workflow

Not a generic product you have to bend your process around.

AI-native from day one

Automation baked in at the architecture level, not bolted on.

Delivered in weeks

AI accelerates the build — you pay for outcomes, not billable hours.

Active Portfolio

I build robust yet affordable solutions that work like magic

Active products let me stay sharp on what's actually working.

Built by JoshOmnitrain — interactive system walkthrough

Live product

Omnitrain

Omnitrain is a complete AI-powered marketing system for local service businesses. It builds the ads, pushes them to Meta, analyzes performance weekly through the Conductor, and tells owners exactly what to do next — all without needing an agency, a marketing degree, or a team.

The workflow

01
Reach New ProspectsAI-generated Meta ads targeted to your ideal customer
02
Warm Up BuyersRetargeting sequences that build trust before the call
03
Close CustomersLead follow-up that converts inquiries into booked jobs
04
Bring Back CustomersReactivation campaigns for past customers
Built by JoshContractor Roster — live data directory

17 trades available · any combination

ElectricalPlumbingHVACGeneral ContractorRoofingSolarLandscapePoolFire-ProtectionCarpentryConcreteMasonry
3 trades selected · 847,000+ licensed contractors matched

Live product

Contractor Roster

State license boards tell you who's licensed, not how to reach them. Contractor Roster is a sales prospecting tool I built to empower sales teams, contractors, and other businesses who need to prospect and sell to licensed contractors. Search hundreds of thousands of active licenses across dozens of trades and states, draw your territory by ZIP or radius, and get intel loaded with verified contact info and territory intelligence delivered in minutes. One flat fee. No account, no subscription required.

What you get

01
Search by ZIP or CityZero in on the exact market you need — not just statewide dumps
02
Contact Info & IntelVerified contact data and territory intelligence on the vast majority of records
03
Delivered In Your InboxDelivered in minutes. Import straight to any CRM
04
Enriched lists starting at $39Pay per list. No account required. Refund if it misses the mark
Coauthored by JoshThe Dynamic Performance Framework — published on Amazon

The Dynamic Performance Framework

Joshua Benson & Adan De La Cruz · PDF

Full book available to read in-browser. Click Read now to open the embedded reader.

Amazon

Published book

The Dynamic Performance Framework

A master class for anyone looking to scale their online marketing performance using automation. Coauthored with Adan De La Cruz, this book teaches the exact framework we used to automatically scale Facebook Ads profitably to 7 figures and beyond — in just 20 minutes a day.

What it covers

01
Scaling to 7 figuresThe exact framework to automatically scale Facebook Ads profitably
02
20 minutes a dayA system designed for operators, not full-time media buyers
03
Dynamic optimizationMake profitable changes with ease and mitigate performance losses

How This Works

I make this look easy.

1

Diagnostic

$2,500 – $3,500 · 2 weeks

Full cold-to-sold audit across leads, sales, and retention. You get a written diagnosis and a prioritized fix list.

This is where I find out if I can actually help you — and I'll tell you either way.

2

The Sprint

$5,000 – $8,000 · 60 days

Scoped directly from the diagnostic findings. Specific goals agreed upfront. Fix the pipe. Hand off the system clean.

Short-cycle by design. No long contracts. No ambiguity.

3

Scale What Works

Ongoing — optional

If it's working, we keep scaling it. No long-term commitment required — this only makes sense if the sprint delivered.

This step earns itself.

Where it makes sense, I install AI workflows that reduce cost, accelerate output, and make the fix stick after I leave. Faster diagnosis, lower implementation overhead, fewer humans needed to maintain what we build. I've been doing this since before most people knew what a prompt was.

If nothing moves, I don't get comfortable.

No movement by day 60? I keep working at no charge.

This works when both sides show up

Full visibility

Real data, calls, conversations. No sanitized reports.

One decision maker

Reachable within 48 hours when progress is blocked.

Timely implementation

Agreed changes live within 7 days. Delays pause the sprint clock.

A locked goal

We define success together before we start. If the goal moves, we reset.

Let's Find Your Blockage

Let's get this done now.

Answer six questions. I'll review your answers before we talk — so our first call skips the basics and gets straight to your situation.

1 of 6

Where does your revenue feel most stuck right now?